The Happy Effect Pin to Win (“PROMOTION”)



Open to legal residents of Canada, including Quebec who are nineteen (19) years of age or older. The following individuals are not eligible to enter or win a prize: employees, contractors, directors and officers of Happy Planet Foods (“Sponsor”), its parent, subsidiaries and affiliated companies, franchisees, web design, advertising, fulfillment, legal, judging, advertising and promotion agencies involved in the administration, development, printing, fulfillment and execution of this Promotion (collectively, “Promotion Parties”), and the immediate family members (spouse, parent, child, sibling, grandparent, whether biological, adopted, "step" or in-law of each), and those living in their same households (those persons whether related or not who live in the same residence for at least three months during the twelve-month period preceding the start date of the Promotion). You must have a valid email address to participate. Void where prohibited.


Availability of specially marked packages containing Game Codes in-store begins on or about April 15, 2019 and ends on October 31, 2019, or sooner if Game Code supplies run out. The Online Instant Win Game and Sweepstakes entry begins at 12:00:01 a.m. Central Time (“CT”) on April 15, 2019 and ends at 11:59:59 p.m. CT on October 31, 2019 (the “Promotion Period”), or earlier if Game Codes are exhausted. The website server is the official clock for this Promotion.


How to Play the Instant Win Game: Visit a participating Happy Planet Foods retailer and purchase a specially marked Happy Planet smoothie 900mL & 325mL. Once you have completed your purchase, open the cap and find the game code on the inside of the cap. Then visit happyplanet.com/promo (the “Website”) and follow the on-screen instructions to enter your code, date of birth, and e-mail address for a chance to instantly win an Online Instant Win Prize (“Game Play”). Once a code is used, it cannot be used again. Incomplete or indecipherable entries, and unrecognized Game Codes will be deemed invalid. Each Game Code entered online will also result in one (1) sweepstakes entry. A limit of one (1) entry per Game Code applies.
Bonus Entries:
After successfully completing your registration you will have the opportunity to earn one (1) additional entry (a “Bonus Entry”; also an “entry”) for each one of the following methods:
By sharing this sweepstakes via Facebook or via Twitter using the embedded buttons available on the Website.
By clicking through to the “Our Sources” page.
By sharing the animated GIF
Limit one (1) Bonus Entry per person/email address.


To request a Game Code free please click here and follow the on-line instructions. Limit one (1) Game Code request per person per day.


Approximately 1,500,000 Game Codes are available for distribution, including via specially-marked packages and mail-in AMOE. Prizes are randomly time-seeded throughout the Promotion Period (each a “Winning Time”). The first person who completes a valid Game Play on or after one of the randomly generated Winning Times (as recorded by the Website software) will be deemed a potential instant winner of the corresponding prize, subject to verification of Game Play, eligibility, and compliance with these Official Rules. The odds of winning a prize are based upon the number of eligible Game Plays received, and the order in which they are received. The number of Online Instant Win Prizes available to be won in the Instant Win Game will decrease during the Promotion Period as prizes are awarded. Printing and other quality control errors will not invalidate an otherwise valid prize claim. Unless otherwise due to fraud or ineligibility under these Official Rules, all prize claims in excess of the advertised prize pool will be honoured. Instant Win Game materials will be void if stolen, forged, mutilated or tampered with in any way.

i. Instant Win Game Prizes:

PRIZE Approximate Retail Value (“CDN)* QUANTITY AVAILABLE
Stainless Steel Happy Effect Engraved Reusable Straw Set with Brush and Travel bag $10CDN 25
Happy Effect Socks $15CDN 25

ii. Sweepstakes Grand Prize:

One (1) Grand Prize:

a trip for one (1) verified winner (“Winner”) and one (1) verified guest (“Guest”) to Mali in Africa to join the Farafena Baobab harvest celebrations in January of 2020. Maximum ARV: $10,000CDN. Happy Planet, at their discretion, reserve the right to pay a lump sum to the verified winner at Happy Planet’s discretion. The verified winner and verified guest must be available to take the trip to Africa in January 2020 during the Baobab harvest season. Happy Planet reserve the right to change the timing of the trip due to unforeseen circumstances at any time throughout the promotion.

Grand Prize includes:

round-trip economy class air transportation for (1) Winner and (1) Guest between a major International airport near Winner’s residence to Mali in Africa to join the Farafena Baobab harvest celebrations. 7 nights accommodation with 2 nights hotel accommodation (standard, double occupancy) in the capital city and 5 nights stay at the family residence of Farafena founder Oumar Barou Togola. All meals will be provided for during the Winner’s and Guest’s stay. The Winner and Guest will be accompanied by a member of the Farafena team at all times throughout the trip and an itinerary will provided to the winner and guest before the travel date. Prizes are non-transferable and no cash redemption or prize substitution permitted, except at the sole discretion of the Sponsor. If any prize, or any portion thereof, cannot be awarded for any reason, the Sponsor reserves the right in its sole discretion to substitute the prize (or a portion thereof) in whole or in part with a prize of equal or greater value. All costs and expenses associated with prize acceptance and use not specifically provided herein are the responsibility of the winner. ARVs are as of the date these Official Rules were finalized and may fluctuate. Any difference between the stated ARV and actual value at the time the prize is awarded will not be awarded. Any accessories, upgrades, and options not specified in the prize description are not included and are at the sole expense of the winner. Sponsor does not make, nor in any manner is responsible or liable for, any warranty, representation or guarantee, express or implied, in fact or in law, relative to the prizes including but not limited to their quality, fitness for a particular purpose, or mechanical condition. All product and brand names are trademarks or registered trademarks of their respective companies, which are not sponsors of or affiliated with this Promotion or the Sponsor. Grand Prize Winner will be required to provide a credit card at time of hotel/lodging check-in to cover hotel/lodging incidentals. Guest must be nineteen (19) years of age or older at the time of verification. Grand Prize Winner and Guest must travel on the same itinerary on the travel dates scheduled, comply with all security requirements for travel and are solely responsible for obtaining all necessary travel documents prior to departure date for travel (e.g., valid passport). Grand Prize Winner and Guest are responsible for obtaining travel insurance (and all other forms of insurance) at their option and hereby acknowledge that Sponsor has not nor will obtain or provide travel insurance or any other form of insurance. Grand Prize Winner and Guest must sign and return a release of liability/publicity before travel is booked. Once Guest is selected, he/she may not be substituted. Travel arrangements are subject to availability and must be round trip. Flight itinerary may include one or more stops and/or layovers. All airfare, luggage fees, hotel, meals, ground transportation, gratuities, excursions fees, passports, alcoholic beverages, and any other incidental costs or other expenses associated with the Grand Prize and not specifically set forth herein are the sole responsibility of Grand Prize Winner and Guest. Airline tickets are non-refundable/non-transferable and are not valid for upgrades and/or frequent flyer miles. Airline tickets are subject to flight variations, work stoppages, and schedule or route changes. Sponsor shall not be responsible for any cancellations, delays, diversions or substitution or any act or omission whatsoever by the air carriers, hotels, transportation companies, prize providers or any other persons providing any Grand Prize related services or accommodations. No refund or compensation will be made in the event of the cancellation or delay of any flight. Sponsor shall not be liable for any loss or damage to baggage. Additional Grand Prize details and travel information to be provided to the Winner at the time of notification. Lost, stolen, or damaged airline tickets will not be replaced or exchanged. All Grand Prize details are at Sponsor’s sole discretion. Sponsor shall not be responsible for any damage to property (including hotel or travel accommodations arranged by the Sponsor) caused by the Grand Prize Winner and/or Guest’s behavior. Grand Prize Winner and Guest participation in any or all activities on the Grand Prize trip is voluntary. Total ARV of all prizes in this Promotion is: $10,625CDN


In order to be declared a winner for any prize, a time-limited mathematical skill-testing question must be correctly answered without assistance of any kind. Any selected entrant who incorrectly answers the time-limited skill-testing question will be disqualified. Winners of an Online Instant Win Prize will be notified immediately in writing on screen and will be required to provide a mailing address in order to accept the prize. Failure to accept the prize and provide a mailing address prior to the closing of the Website (whether intentional or unintentional), will forfeit any claim to that Online Instant Win Prize. Online Instant Win Prizes will be shipped within 6-8 weeks of receipt of a winner’s mailing address. DO NOT SHOW OR GIVE ANY INSTANT WIN PRIZE INFORMATION TO ANY RETAIL PERSONNEL. RETAIL PERSONNEL ARE NOT AUTHORIZED TO VERIFY OR REDEEM CLAIMS FOR THESE PRIZES. . Grand Prize: Grand Prize Winner is subject to verification, including verification of age. He or she will be sent via traceable mail/email a Declaration of Compliance/Affidavit of Eligibility/Liability Release, and where lawful, a Publicity Release, Guest Releases and will be required to complete, sign, have notarized, and return required documents via traceable mail within ten (10) calendar days. Sponsor must receive potential Winner’s and his or her Guest’s documents for fulfillment of Grand Prize. Sponsor is not responsible for any change of mailing address, email address, and/or telephone number of entrants. If a prize notification or prize is unclaimed, or returned as undeliverable; if any prize correspondence is not returned within the required time; if potential Winner declines the prize for any reason; or if potential Winner is found not to be eligible or in non-compliance with these Official Rules, such potential Winner will forfeit the prize. In order to be declared a winner, a time-limited mathematical skill-testing question must be correctly answered without assistance of any kind. Any selected entrant who incorrectly answers the time-limited skill-testing question will be disqualified.


Grand Prize winner will be selected in a random drawing from among all eligible entries received during the Sweepstakes Period. Odds of winning depend on the number of eligible entries received. Drawing will be conducted on November 6, 2019, from among all eligible entries received, by an independent Sponsor representative, in Oak Park, Illinois, USA whose decisions shall be final and binding on all matters relating to the Sweepstakes.


INTERNET CAUTION: ANY ATTEMPT BY AN INDIVIDUAL TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS INSTANT WIN GAME AND SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW INCLUDING CRIMINAL PROSECUTION. If the Sweepstakes or Instant Win Game is not capable of running as planned for any reason, including without limitation, due to infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes which corrupt or affect the administration, security, fairness, integrity, or proper conduct of the Sweepstakes or Instant Win Game, Sponsor reserves the right, at its sole discretion, subject to the approval of the Régie des alcools, des courses et des jeux of the province of Québec to disqualify any individual who is responsible or who tampers with the entry process, and to cancel, modify, or terminate the Sweepstakes or Instant Win Game. As to the Sweepstakes, in the event of cancellation, Sponsor will award the prize in a random drawing from among all eligible, non-suspect entries received prior to cancellation. In the event that an entry is confirmed to have been erroneously deleted, lost or destroyed, entrant’s sole remedy shall be another entry into the Sweepstakes or Instant Win Game.


No liability or responsibility is assumed by Sponsor or Promotion Parties. (collectively, “Releasees”) resulting from user's participation in, attempt to participate in, or download of any information in connection with participating in, the Sweepstakes or Instant Win Game. No responsibility or liability is assumed by the Releasees for technical problems or technical malfunction, including, without limitation, those arising in connection with any of the following occurrences that may affect the operation of the Sweepstakes or Instant Win Game: hardware or software errors; faulty computer, telephone, cable, satellite, network, electronic, wireless, or Internet connectivity, or other online communication problems; errors or limitations of any Internet service providers, servers, hosts, or providers; garbled, jumbled, or faulty data transmissions; failure of any email transmissions to be sent to or received; lost, late, delayed, or intercepted email transmissions; inaccessibility of the Website in whole or in part for any reason; traffic congestion on the Internet or the Website; unauthorized human or non-human intervention in the operation of the Sweepstakes or Instant Win Game, including without limitation, unauthorized tampering, hacking, theft, virus, bug, worm; or destruction of any aspect of the Sweepstakes or Instant Win Game. Sponsor is not responsible for any typographical errors in the announcement of the prize or these Official Rules, or any inaccurate or incorrect data contained on promotional materials or on the Website. Use of the Website is at the user’s own risk. Releasees are not responsible for any personal injury or property damage or any other losses of any kind that may be sustained to user's or any other person's computer equipment resulting from participation in the Sweepstakes or Instant Win Game, use of the Website or the download of any information from the Website, or any other loss related to user’s participation in the Sweepstakes or Instant Win Game or receipt of any prize, including without limitation any travel related thereto.


This sweepstakes and instant win game is offered in Canada and is governed by the laws of Canada applicable thereto. By entering, you agree that all issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, your rights and obligations, or the rights and obligations of the Sponsor in connection with the Sweepstakes and instant win game, shall be governed by, and construed in accordance with, the laws of British Columbia, without giving effect to any choice of law or conflict of law rules. By entering, you consent to the jurisdiction and venue of the federal, state and local courts located in Burnaby, British Columbia for the resolution of all disputes, and agree that any and all disputes shall be resolved exclusively in those courts.


For residents of Quebec, any litigation concerning the conduct or administration of this publicity contest may be submitted to the Regie dus alcools, des courses et des jeux for a ruling. Any litigation concerning the awarding of a prize may be submitted to the Regie only for the purpose of helping the parties reach a settlement.


In the event that there is a discrepancy or inconsistency between the English-language version and the French-language version of these Official Rules or of any Sweepstakes and Instant Win Game materials, the English version shall prevail, govern, and control.


For names of major prize winners (prizes valued at $25 or more), visit the website at the conclusion of the promotion as the winner’s list will be posted for a period of 45 days.


Happy Planet Foods, Inc #601-4180 Lougheed Highway Burnaby, BCV5C6A7


NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Game pieces available in-store starting on or about Apr.1/19 and ending on Oct.31/19, or earlier if supply of game pieces is exhausted. Online instant win game begins at 12:00:01 a.m. CT on Apr.1/19 and ends at 11:59:59 p.m. CT on Oct.31/19. Open to legal residents of Canada including Quebec who are 19 years of age or older. Void where prohibited. For free game code please visit the happyplanetpromo.com/rules click on the official rules and then follow the on-line instructions. One Grand Prize Trip will be awarded. One Grand Prize Trip will be awarded, ARV: $10,000CDN. 50 instant win prizes ranging in value from $5CDN to $10CDN available to be won. Odds based on number of eligible Game Plays and order received. Prizes allocated to randomly generated winning moments. Winner will be first valid entrant to enter code after winning moment. Internet access and email address required. Promotional packs subject to availability. For complete details, including how to get a free game code via email, see Official Rules. SPONSOR: Happy Planet Foods, Inc #601-4180 Lougheed Highway Burnaby, BCV5C6A7